Iceland: The Land of Ice and Fire with Amazing DMC
Where Nature Ignites Ideas – MICE in the Land of Ice & Fire
Where else in the world can you host a strategy session beneath the northern lights, follow it up with a team-building hike across a glacier, and then unwind in a geothermal lagoon, all in one day? Welcome to Iceland—the land of ice and fire, where the extraordinary is simply everyday.
When it comes to creating unforgettable meetings, incentives, conferences and events, Iceland simply stands out, with its epic landscapes, elemental power and innovative spirit. Just a short flight from the UK, it offers a bold alternative to more conventional European options—perfect for businesses seeking to inspire, reward and reconnect.
Whether it’s for winter 2025/26 or a future event, Iceland is more than ready to deliver. With our trusted partner Amazing DMC, Moulden Marketing brings you access to a version of Iceland you won’t find in the guidebooks—bespoke, unique and authentic.
Lava Cave
Lava Cave
Why Iceland for your next MICE Adventure...
Iceland isn’t just a destination—it’s a sensory experience. The moment your group steps off the plane, the crisp air and stark beauty of the volcanic landscape signal that this event will be different. Here, clients are surrounded by glaciers, geysers, waterfalls and steaming hot springs—nature’s architecture at its most dramatic.
This is a country that sparks fresh perspectives. With its raw natural beauty, stark contrasts, and quiet remoteness, Iceland encourages people to think out-of-the-box and step out of routine. The dramatic landscapes, ever-changing skies, and deep-rooted culture of resilience make it an ideal environment for reflection, connection, and creativity—key ingredients for any impactful experience.
Redefining Business Travel
Year-Round Adventure with a Winter Edge
While Iceland is stunning in all seasons, its winter appeal for MICE is unmatched. Picture the northern lights dancing across the sky during a welcome dinner, or your team bonding over a snowmobile ride across a glacier. These experiences aren’t just “nice-to-haves”—they create moments of awe that translate into meaningful team connections.
And here’s the good news: you could be planning this for as soon as winter 2025/26. Don't miss the opportunity to lock in standout experiences in one of the world’s most unique locations.
Short Flights, Big Impact
Despite its remote feel, Iceland is easily accessible from across Europe and North America. With direct flights from over 25 major cities—including London, Manchester, Frankfurt, and New York—travel is efficient, simple, and short. The city is situated approximately 50 kilometres from the airport, a relaxing and scenic 45-50 minute drive, with plenty of transport options available!
Reykjavík, the capital, provides a sophisticated hub for arrivals, offering modern meeting spaces, boutique hotels, Michelin-quality dining, and a cultural scene that rivals cities twice its size.
Reinventing the Corporate Retreat
Tired of bland conference centres and uninspired breakout sessions? Iceland redefines what’s possible for corporate retreats and incentive programmes. Imagine:
- Hosting workshops in a glass lodge with views of the northern lights
- Conducting team-building river rafting, guided by local experts
- Replacing post-meeting drinks with geothermal spa sessions under the stars
- Ending the trip with a gala dinner inside a lava cave lit by candlelight
These aren’t fantasies—they’re everyday possibilities with Amazing DMC, who craft tailor-made itineraries that offer unique, original experiences that stand out from typical corporate trips.
Authentic, Exclusive Experiences with Amazing DMC
What sets Iceland apart is how you experience it—and that’s where our partner Amazing DMC shines.
They don’t just offer tours—they deliver curated, immersive journeys that help groups escape the usual tourist attractions. From private northern lights viewings to super jeep adventures on hidden trails, their programmes are designed to be exclusive, sustainable, and impactful.
Their strength lies in their local knowledge, high-level logistics, and creative planning. Whether your group size is 10 or 200+, you’ll be in the hands of a team that thrives on delivering exceptional service without losing the Icelandic charm that makes the destination so magical.
The Northern Lights as seen in Thórsmörk, Iceland
The Northern Lights as seen in Thórsmörk, Iceland
Iceland’s USPs
Sustainable and Safe: Responsible Travel in Iceland
Iceland is at the forefront of sustainable tourism—an important factor for many corporate clients. Powered almost entirely by renewable energy, the country offers a model for responsible development, and that commitment extends into the hospitality and events sector.
Amazing DMC works with eco-conscious suppliers and venues, helping you meet your CSR targets without compromising on experience. From zero-waste catering to carbon-offsetting transportation options, Iceland is a destination that lets your values shine.
Add to this Iceland’s reputation for safety, clean air, and strong infrastructure, and you’ve got a destination that ticks all the right boxes for responsible event planning.
Venues That Tell a Story
Forget generic ballrooms—Iceland’s venues are part of the adventure. From high-tech conference centres like Harpa (Reykjavík’s iconic glass structure on the harbour) to pop-up domes in lava fields, every meeting space adds a layer of storytelling to your agenda.
Need a setting for a C-Suite retreat? Try a secluded lodge with private geothermal pools. Planning a product launch? Think inside a volcano, or perhaps alongside a glacial lagoon. With Amazing DMC’s access to one-of-a-kind venues, even the most high-level events are elevated to unforgettable.
Seljalandsfoss Waterfall, Iceland
Seljalandsfoss Waterfall, Iceland
Seljalandsfoss Waterfall, Iceland
Seljalandsfoss Waterfall, Iceland
Ready for Your Next Chapter? Let’s Talk Iceland
At Moulden Marketing, we understand that a great MICE destination isn’t just about location—it’s about emotion, memory, and meaning. Iceland offers all three, wrapped in a breath-taking natural setting and delivered with world-class professionalism.
We’re proud to work with Amazing DMC, whose team turns every brief into a beautifully executed experience. From concept to delivery, they’re a trusted partner who brings creative ideas, cultural depth, and logistical excellence to every project.
Whether you're planning an incentive, strategy summit, product launch, or celebration, Iceland offers something truly different—and there’s still time to plan for winter 2025/26.
Start Planning your adventure today!
Contact the Moulden Marketing team today and let us help you bring your next event to life with Amazing DMC in Iceland—where the land itself becomes part of your story.
Get in Touch
Contact: +44 (0) 1628 532020
Images courtesy of Amazing DMC and Unsplash.
https://www.moulden-marketing.co.uk/
Moulden Marketing Ltd, James House, Mere Park, Dedmere Rd, Marlow SL7 1FJ
Built with Shorthand