SMS MICE: Discover Malta

Why Choose SMS MICE & Luxury Travel?
Founded in the 1960s, SMS Tourism has steadily evolved into the foundation of Maltese hospitality—rooted in tradition, yet propelled by innovation. With the launch of SMS MICE & Luxury Travel, the group now brings decades of expertise to the world of curated, high-impact corporate experiences on the Maltese Islands.
From the sun-washed streets of Valletta to the cliffs of Gozo, the SMS team blends local insight with world-class expertise. They provide seamless, bespoke event management - from venue sourcing to full execution - always with sustainability and cultural authenticity at the core.
Immersive Experiences Crafted with Flair
At SMS, every event is conceived as a signature journey:
- Tailor-made programmes: Whether designing incentive tours, high-energy conferences, or immersive retreats, the team crafts itineraries as unique as each organisation. Every programme is infused with Maltese charm—historic venues, captivating excursions, and culinary storytelling rooted in Mediterranean heritage.
- Hidden local gems: Beyond iconic landmarks, they reveal Malta’s authentic side—vineyard tours amidst limestone landscapes, team-building regattas off Gozo’s serene coast, creative sessions in beautifully restored courtyards, and sensory cooking workshops celebrating sun-soaked flavours.
- Smooth logistics, confident delivery: Backed by over 60 years of operational excellence across cruise, travel, and corporate services, their delivery is as assured as it is creative.
Why Malta?
Malta is the Mediterranean’s best-kept secret—and SMS MICE helps clients unlock it. The islands offer a strategic location, just a short flight from the UK and Europe’s other major hubs, making access effortless for UK&EU delegates. They benefit from versatile venues ranging from UNESCO-listed courtyards in Valletta to cutting-edge conference centres, boutique hotels, and coastal retreats, ensuring the right setting for any occasion. With 7,000 years of history, Malta provides a rich cultural backdrop that adds depth and drama to every gathering, while its natural landscapes open the door to unforgettable team-building activities, from sailing and kayaking to wellness escapes in Gozo or adventures around Comino. Hospitality is second to none, with world-class hotels such as Hyatt, Hilton, and Novotel offering premium facilities and professional service. Add to this the ease of communication - English as an official language alongside Maltese, and widespread fluency in European languages - and Malta emerges as a destination where inspiration and efficiency come naturally.
Where Business Meets Culture
What sets Malta apart is the way its culture and landscape become part of the event itself. Delegates might enjoy private dinners in centuries-old palaces, wine tastings in rustic vineyards overlooking limestone valleys, or sunset cruises across the Grand Harbour where history unfolds around them. Traditional Maltese folklore performances, artisanal workshops, and local culinary experiences add authenticity and colour, ensuring each programme feels both exclusive and deeply connected to the islands. With SMS organising every detail, these moments are seamlessly integrated into itineraries, turning corporate events into unforgettable cultural encounters.
MICE Highlights at SMS
SMS ensures every event sparks connection, creativity, and comfort:
- Seamless end-to-end coordination — from venue sourcing and décor to entertainment, logistics, AV, and multilingual onsite support.
- Mediterranean flair — cliff-top receptions, gala dinners in heritage venues, and styling that captures Malta’s unique charm.
- Robust infrastructure — strengthened by SMS Group’s tourism, cruise, logistics, and corporate service divisions.
- Tailored creativity — bespoke event concepts that blend culture, cuisine, and storytelling for unforgettable experiences.
- VIP care — dedicated airport meet-and-greet, private transfers, and luxury hospitality for executives and delegates.
- Sustainability focus — eco-friendly venues, green transport solutions, and partnerships that promote responsible events.
- Engaging activities — team-building adventures from regattas and treasure hunts to culinary and artisan workshops.
- Tech-driven solutions — hybrid event formats, live streaming, event apps, and interactive engagement tools.
What's new...
In Sliema...
Novotel Malta Sliema - Pool area
Novotel Malta Sliema - Pool area
Novotel Malta Sliema - Room with Balcony
Novotel Malta Sliema - Room with Balcony
Novotel Malta Sliema
The Novotel Malta Sliema stands out as a MICE-ready venue with exceptional depth and versatility. Featuring six flexible event spaces—including the expansive Meeting Room 1 + 2, which spans 175 m² and accommodates up to 115 delegates theatre-style or 96 for a banquet—this coastal property is designed to host everything from high-level board meetings to full-scale conferences. Additional rooms range from intimate 78 m² spaces suitable for focused sessions to medium-sized rooms perfect for workshops or breakout groups, all equipped with natural light, high-speed internet, and advanced AV systems. Whether hosting training sessions, product launches, or business receptions, the hotel delivers a seamless, professional environment enhanced by thoughtful layouts, modern finishes, and helpful onsite services.
In Gozo...
Verdala Wellness Hotel
The newly opened Verdala Wellness Hotel offers a transformative setting for corporate incentives and executive retreats. Nestled on the Tal-Virtù ridge in Rabat with sweeping views across Malta, this adults-only, five-star boutique retreat combines understated luxury with a focus on holistic wellbeing. Its versatile facilities—including the 1,500m² V Spa, yoga and meditation studios, indoor and outdoor heated pools, and the multipurpose Phoenix Hall makes it an ideal venue for group wellness programmes, leadership gatherings, and incentive experiences that inspire and restore. Tailored retreats can be curated around mindfulness, fitness, or cultural immersion, while dining at The Griffin Brasserie and relaxed networking in the Living Room Lounge Bar ensure memorable shared moments. At Verdala, every incentive or retreat is elevated into an experience of balance, renewal, and connection.
Verdala Wellness Hotel - Outdoor Pool
Verdala Wellness Hotel - Outdoor Pool
Verdala Wellness Hotel - Lobby
Verdala Wellness Hotel - Lobby
Check Out SMS MICE & Luxury Travel's New Website!
Discover the refreshed look and feel of SMS MICE & Luxury Travel’s new website — designed to inspire, inform and connect. Explore their world of bespoke events, luxury travel experiences and unforgettable destinations, all in one place.
Let’s Start Planning
If you are seeking something extraordinary in the Mediterranean’s bright, sun-drenched heart, SMS MICE & Luxury Travel is ready to bring your event to life. Their team designs everything from high-touch luxury gatherings to immersive group experiences with equal care and creativity.
📞 Call us: +44 1628 532020
📧 Email: SMSMICE@moulden-marketing.co.uk
🌐 Learn more: https://smsmice.com/
Want to find out more?
Contact the Moulden Marketing team today and let us help you bring your next event to life with SMS MICE.
Get in Touch
Contact: +44 (0) 1628 532020
Novotel Malta Sliema images courtesy of Accor Hotels, all other images courtesy of SMS MICE and Unsplash.
https://www.moulden-marketing.co.uk/
Moulden Marketing Ltd, James House, Mere Park, Dedmere Rd, Marlow SL7 1FJ
